Apple "Computers"
Apple Computers dove into the mobile phone market last week with the release of their latest gadget, the iPhone. The iPhone boasts decent technical specifications (which you can read about from the link below) and combines iPod functionality with web browsing capabilities in a mobile phone.
What intrigues me most, however, is that Apple officially dropped "Computers" from their corporate name with this launch. While, technologically speaking, the iPhone is not going to be the greatest, most robust mobile phone on the market, it won't need to be. The same way many of the iPod's competitors often offer more memory, more features, and more "more", the iPod remains the most popular portable personal music device and this is largely due to it's design.
The company that developed the desktop metaphor for human computer interaction (later copied by Microsoft and released as "Windows") has continued to produce exceptional interface, interaction, and industrial design across all their products. As Apple continues to expanded beyond computers and into gadgets, this core ideology has become all the more important. The latest Mac computers now use Intel processors, however, they and the suite of software they possess, are far more usable than their Windows PC counterparts.
While their competitors throw more bells and whistles into less usable products, intelligent, sophisticated design, with a focus on usability (and inherent learnability), will result in Apple's continued success.
For more on the iPhone, please see this link
http://www.apple.com/iphone/
What intrigues me most, however, is that Apple officially dropped "Computers" from their corporate name with this launch. While, technologically speaking, the iPhone is not going to be the greatest, most robust mobile phone on the market, it won't need to be. The same way many of the iPod's competitors often offer more memory, more features, and more "more", the iPod remains the most popular portable personal music device and this is largely due to it's design.
The company that developed the desktop metaphor for human computer interaction (later copied by Microsoft and released as "Windows") has continued to produce exceptional interface, interaction, and industrial design across all their products. As Apple continues to expanded beyond computers and into gadgets, this core ideology has become all the more important. The latest Mac computers now use Intel processors, however, they and the suite of software they possess, are far more usable than their Windows PC counterparts.
While their competitors throw more bells and whistles into less usable products, intelligent, sophisticated design, with a focus on usability (and inherent learnability), will result in Apple's continued success.
For more on the iPhone, please see this link
http://www.apple.com/iphone/